Articles
- BEST PRACTICES FOR WEB COPY THAT SELLS
- FINDING THE GOLD THAT'S HIDING IN PLAIN SIGHT
- UNLEASHING THE POWER OF WORDS
- WHAT RESEARCH REVEALS
- IS YOUR WEB SITE ALL BARK AND NO BITE?
BEST PRACTICES FOR WEB COPY THAT SELLS
Your site should be focused graphically, structurally, psychologically and linguistically. Focus ignites desire and urgency justifies that desire. There are 16 universal desires that your sales message can activate. Know what they are and be sure your web site triggers at least one of them.
FINDING THE GOLD THAT'S HIDING IN PLAIN SIGHT
A lot of the time, people don't stop to think about how much energy and material have gone into a piece of work and what it might be worth in the open market. This is particularly true with freebies, guarantees and courtesy offerings. Calculate the monetary value of all of the benefits and services that you offer and make this information available to your clients in a non-threatening way.
UNLEASHING THE POWER OF WORDS
When we focus on meeting needs, we lay the groundwork for commerce. It's a simple concept, although not always easy to do. The keys are the right words. "People don't want to be sold. They want to have their needs met. And the best way to do that is to show-not tell-them that we hear them."
WHAT RESEARCH REVEALS
Your sales promise must speak to the needs of your customers. And the bigger, the better. Selecting the best promise means thinking like an analyst and empathizing like an advocate.
IS YOUR WEB SITE ALL BARK AND NO BITE?
Do you know what makes people buy? An emotional trigger and a good reason. It's a fact that people tend to do things they can explain. That is, they like to have a good reason for their actions. Naturally, this includes why they buy the things they do.